Regardless of the industry or area, products that seek to influence the future’s attitudes and styles are often greeted with mixed emotions. While many people subscribe to the notions of change and improvement, seeing an object that departs from the established norm can be a jarring experience – one that makes them unwillingly challenge the comforts of their age. Innovations are initially greeted with suspicion before the public has time to weigh their strengths and benefits. The green design movement is particularly ripe for this type of conflict. However, without those designers that push into the unknown, humanity might still be living in caves and straw huts.
Creativity envisions future needs
Ettore Sottsass remarked on this spirit of improvement when he stated, “It may occur to someone working in design to produce objects that are of no use to industrial civilization as it is set up at present, but that serve to release creative energies, to suggest possibilities, to stimulate awareness, to bring people’s feet back onto the planet…and it may also occur to him to use consumerism and adapt it to this idea so that it becomes a liberating force rather than a conditioning one.”
EcoSmart Fire is at the vanguard of eco-friendly design
Environmentally-friendly products such as those created by EcoSmart Fire embody this spirit. Relying on bio-ethanol, a renewable source of energy, these outdoor fireplaces and fire pits are ushering in a new wave of green decor. Homeowners can enjoy the flickering illumination and warmth of a modern smokeless fireplace while knowing they have subscribed to a movement seeking to improve the way people view the planet and its resources. This is exactly the idea of adapting consumerism to improve civilization’s future that Sottsass described. Only by incorporating change into the everyday facets of life can a broader green revolution occur.
- EcoSmart Fire